I recently Googled myself to see what will come up in the search. And I must say, I am impress. The first thing that showed up is my LinkedIn profile. How did I accomplish that? By planning and using specific keywords, relevant content and designs, it will allow my blogs, profile pages, published content and any other online marketing that I am creating to drive traffic to these Web sites.
Let me explain. Search engine optimization or SEO is a way to reach your audience by providing great content and have a way to cater to their needs. Your publish content on the Internet must be “search engine friendly.” In his book, “The New Rules of Marketing and PR,” David Meerman Scott gives this definition of SEO: “Search engine optimization is the art and science of ensuring that the words and phrases on your site, blog, and other on-line content are found by the search engines and that, once found, your site is given the highest ranking possible in the natural search results.” Sounds easy, right? Believe me, you can get to the top on search engine sites.
Mediacollege.com explains how to use your keywords effectively on your page, blog, and profile to get the highest ranking possible. Here are a few things they noted in their article:
- Page Titles should use be short and describe the content accurately. Using keywords can be used also
- Search engines place an emphasis text and descriptions that are in heading tags (h1, h2, h3…). Use the list of keywords you have in these tags
- Make sure to have common words and text that your expected audience will search for on sites like Google and Yahoo!
Other ways to get to the top is by joining sites like Digg and del.icio.us and bookmarking the links to your pages on these websites. Use keywords from your pages for your tag words.
If you have Firefox, download the Google Toolbar. There is an Page Rank application to check the ranking of any page on the scale from 1-10. When I checked the ranking of my LinkedIn page it was 5/10.
Check out this site, The Digital Bus, for the basic on SEO. For more information, check out Google’s SEO Starter Guide and SEO Basics.
Use these basics and check out recommended Web sites. Follow these tips and you too can get to the top of the rankings.
Till Next Time.
