Google Adwords

Google never cease to amaze me. I remember when it was just a search engine that we used for research in middle school. I remember my teacher telling us to go to Google, and the first thing in my head was “What the hell is Google?” All I knew was either MSN, Yahoo, and Lycos (you remember Lycos?) Fast forward ten plus years later and Google is the top leader in the internet world. I can go on and on about the things Google has to offer to those who are following the new media movement, but I already went into detail about that in my last post on Google Earth. 

So I am going to move onto what I wanted to talk about, Google Adwords. Adwords is Google’s primary source of revenue. It is a pay-per-click advertising campaign that is triggered by keywords that are associated with the ad (in this case a banner that will show up on the side of the screen). So, if a person searched a word, say for example  ”Playhouse,” Google or Web sites affiliated with Google will have advertisements that will show up underneath the “Sponsored Links” column. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I had the experience of creating my own Adwords banner and have specific keywords that are associated with my blog. I must say the process was not difficult at all. When I first thought of creating a Adwords banner, I thought the process would take a very long time and will give me some sort of a minor headache. But, I was wrong. I set my budget to $10.00/month. The HIGHLY suggest against creating a budget below $50.oo. But, I was doing this for fun, so my budget did not matter as of now. I have chosen 14 keywords that will trigger for my ad banner to show up.  Here is a list of keywords I have chosen to advertise my blog page: 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And finally here is my ad banner:

Ad Banner

 

 

 

 

 

 

I must say that this is a different avenue to do advertising. However, you have to know what keywords will help your campaign get awareness. In addition, you must have a budget that can help your ad get pushed to the top of the “Sponsored Links” column and have an increase number of clicks on the ad. I have learned a lot more about this form of advertising and hope to continue learn more. Not bad for my first Adwords campaign!

Till next time.