Personal Branding at Its Worst

I haven’t had time to search around for topics for my blog. However, today was different.

I was reading my favorite gossip blog, PerezHilton.com and came across a posting that can be used as an example of personal branding. The post was a video taken by a employee (well ex-employee) of Domino’s Pizza showing her co-worker (who was also fired) doing disgusting things to the customer’s food (see video if you can stomach it). 

I am not a big fan of Domino’s, however after watching this video, I will definitely stay away. Of course they were fired. Not just because of what they did to the products. But for also branding the corporation in a negative way by using social media. We have to remember that we are in a new age of how information is being passed to one another and how we are portraying ourselves, whether it is offline or online.

It is very clear that they didn’t know the effect of posting a video on YouTube. And now this video will follow them for the rest of their lives. It may disappear from YouTube, but I am sure someone has uploaded it and re-distributed through another online video outlet. Because of this, Domino’s has some damage control to do in order to keep customers coming back. 

I thought the situation with the individual who lost her job offer because of what she said on Twitter would’ve showed how important it is to watch what you are saying or posting on the internet. Hopefully, this situation will make the overall message clear to everyone now. 

Remember, you are being watched 24/7 online.

Can They Come Back?

In the past couple of weeks, celebrities have been in the news for all the wrong reasons. With A-Rod dealing with his confession to using steroids years ago, Michael Phelps getting caught getting high and Chris Brown dealing with legal issues for his altercation with “ex” girlfriend Rihanna, you can’t help but to wonder whether if their images and careers can be saved.

A-Rod and Phelps admitted their mistakes and made their apologizes. However, can their careers over come this hiccup and continue being prominent sports figures? 

While A-Rod and Phelps speak out about their mistake, Brown has yet to speak to the media or even an apology to his fans or Rihanna. But there has been some rumors that he has been using Facebook to express feelings and comments through his statuses. If this is true, why would Chris Brown make his statements through Facebook and not through the media to the general public? Shouldn’t his PR people advice him against making comments on his “private” profile page? 

With new media having a influence right now, it may be a little difficult to begin damage control. Everyone is expressing their opinions, creating their own stories of what happen or starting negative websites. Pictures like these have been circulating around the web. Will this cause a slower stride back to the top?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In a crisis, the number one rule is to own up to your mistake and apologize. Lying and keeping quiet will only make things worse.

Before commenting, please read this article from E! http://www.eonline.com/uberblog/b99660_chris_browns_career_totally_doomed.html